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Studio Lichi

Advertisement/Campaign Work

"ANANDA"

2023 | Photography & Asst. Production

Direction & Production - Mansi Joshi
Models - Mehak and Himanshi
HMUA - Kaushal
Jewellery - Tirbari by Symetree
Photographer - Shubh Sharma
Videographer - Aman Jain
Location - Kanak Vilas, Jaipur

"BRAHMAAND"

2021 | Cinematography & Editing

Channeling cosmic energy, the ‘Brahmaand’ collection dyed in hues of deep indigo is an exploration of visual dimension through gradient, texture and handmade perfection. Shah’s watercolor paintings are seamlessly translated into a series of hand knotted rugs through this collaboration with Jaipur Rugs. The collection
spews forth the essence of the cosmos serving as a physical manifestation of elements from the universe. Capturing the mysteries of starlit night skies through its soft silhouettes, these effortless contemporary rugs draw inspiration from ancient Indian science and mysticism.

Direction - Anshuman Dandriyal
Concept and Art Direction - Anukrm 
Production - Soman Sinha and Shipra Chanchal
Photographer - Hansraj Dochaniya
Location - Bikaner

Jaisalmer Campaign

2022 | Creative Direction

The Rajkumari Ratnavati School for Girls sits amidst the vast expanse of the Thar Desert in Rajasthan; a curvilinear building designed with the purpose of education little girls from the nearby villages. The school aims to protect, empower and nurture the children, preparing them to face the world confidently.

Personifying the school’s essence and the princess herself, Ochre unveils a magnificent repertoire of hand-embellished Rajputi Poshaks in honour of the Rajkumari’s bravery and wisdom.

Direction, Concept & Production - Sacred Fig Design and Deepshika Dewal
Models - Dr. Kanchan Sangwan and GeetArsh Kaur
Photographer - Krishna Vijay and Biswa
Videographer - Gaurav Sharma and Prateek Shrivastava
HMUA - Annie Shrimal
Location - The Rajkumari Ratnavati Girl's School and Karvaan (Jaisalmer)

"THE PARTY EDIT"

2023 | Script writing, Cinematography, Direction and Editing

Production & Art direction - Mansi Joshi and Paridhi Joshi
Models - Bhavayashree, Shubhi, Naman and Kush
Photographer - Chharvi and Mohit
Videographer - Kritin Khandelwal
Location - Anand Van, Jaipur

"PAPRIKA"

Puzzles in the Wilderness

2021 | Editing

IRO IRO has been specializing in the Indian method of pattern-cutting (which is zero-waste) within a context that documents indigenous techniques of the past and makes them relevant for today and sustainable for the future. Evoking playfulness and childhood nostalgia, IRO IRO designs do-it-yourself zero-waste puzzles that allow you to create your own IRO IRO products.

Models - Shreeya,Varsha, Mumal, Megha and Mansi
Videographer - Shubham
Location - Maah Space, Jaipur

"GAON WAALI DIWALI"

2021 | Co-Cinematography

As a philosophy, Jaipur Rugs has always strived towards providing Indian artisans a dignified life. It is estimated that about 60 million migrant labourers, in India, move away from their native states in search of employment. Over the last four decades Jaipur Rugs has enabled more 10,000 artisans to have access to sustainable livelihood right from their villages. Diwali is a festival of homecoming; an occasion to celebrate togetherness.

Writer, Director and Editor - Anshuman Dandriyal
Camera - Eshwarya Grover and Kritin Khandelwal
Location - Jaipur

© 2025 by Studio Lichi, Jaipur

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